and here is the composition and characters with the digitally developed text and all the logos
I’m not yet satisfied with this as an image and feel that there is more that can be done to improve it. I particularly dislike the background and it’s colour, the characters don’t seem to stand out enough. I can create something more effective, eye-catching and energetic.
Category Archives: Develpment of “Go Forward With Spam”
I felt that my original robot character was not working well in terms of composition with the other 2 characters, the alian and space man. So here is the line work for the new robot character design.
The new design has many similarities to the old one but now he is much shorter at fatter. He’s more childlike. Now his eye’s are much bigger in comparison to his body, making the character cuter. Hopefully now the design is more appealing to children too.
Here he is with colour and texture
Here is the original line work for my alien character
And here are the outlines again after being worked digitally
And here is the character with texture and colour
I’m happy with the look of this character and the colours that I’ve used. I think that it is suitable and appealing to a young audience. There is a chance that the use of such a strong shade of pink may direct this caracter more toward girls than boy’s, however as long as I’m careful with my choice of colour for the rest of the image I should be able to avoid this problem.
It’s not looking like much so far but gotta start somewhere so here’s some initial line work for my robot character…
… development and some experimentation with colourways within Ai
Hopefully looking a little better and perhaps more polished. However these colours are not working well together.
Spam is often seen as an old fashioned product associated with war time and rationing. To counter this and attract a younger consumer the Span corporation is planning a series of press ads to humorously and ironically undermine this notion while promoting the product as being fun and modern.
I have been asked to imagine that I have been selected for this job!
I have been given a specific scene to depict in this illustrative advertisement.
The main image needs to feature at least 3 happy characters, a spaceman or woman, a robot and an alien. I am also required to design the text, with the exception of the word ‘Spam’ where I should use the existing logo. The text should read “Go Forward With Spam, The Taste Of The Future”.
Here are a few initial drawings and development.