Spam is often seen as an old fashioned product associated with war time and rationing. To counter this and attract a younger consumer the Span corporation is planning a series of press ads to humorously and ironically undermine this notion while promoting the product as being fun and modern.
I have been asked to imagine that I have been selected for this job!
I have been given a specific scene to depict in this illustrative advertisement.
The main image needs to feature at least 3 happy characters, a spaceman or woman, a robot and an alien. I am also required to design the text, with the exception of the word ‘Spam’ where I should use the existing logo. The text should read “Go Forward With Spam, The Taste Of The Future”.
Here are a few initial drawings and development.